since 1976
since 1976
National carmaker PROTON enjoyed its best start to a year since 2013 by selling 12,882 units (domestic and export) in January. This enabled Proton to be the only automotive brand to record better sales performance compared to December 2023, an increase of 1.3%, while compared to January last year sales have increased by 10.3%. As a result of the strong start to the year, PROTON comfortably retained second place in the sales table.
The company’s market share for the month is estimated to be 19.5%, which is 3.3% higher compared to the previous month. The Total-Industry-Volume for January is estimated to be 66,134 units, which would translate to a decline of 15.6% compared to December that saw the numbers inflated by the traditional year-end push for higher vehicle sales to close 2023.
Five models lead respective segments as S70 set deliveries begin in 2024
Deliveries of the newest addition to the Proton lineup, the Proton S70, have begun with a commendable 1,442 units delivered in January. The model currently boasts an order book with over 8,000 bookings, reflecting the strong and positive response it has received from eager customers. The model S70 also made its way to its first export market in Brunei, as 15 units were delivered ahead of its official launch there in February.
Meanwhile the most popular SUV in Malaysia, Proton X50, continued its reign to start the new year. With 2,002 units sold in January, it remains at the top the king for B-segment SUVs, which is a testament to its enduring popularity more than three years after its launch. Similarly, the Proton Persona also started the year well by leading sales for B-segments sedan with 1,846 units sold.
The range topping Proton X90 also had a month to remember as it remains the leader in the D-segment SUV market, with a total of 365 units sold in January. This was matched by the Proton Exora and although production has ended, the C-segment MPV remained relevant with 203 units sold.
After ending 2023 with an impressive 70,184 units sold, the Proton Saga started 2024 strongly with 6,129 units sold, affirming its enduring popularity and significance within the Proton portfolio. The robust start to the year reinforces the Saga's position as a cornerstone in Proton's legacy and highlights its unwavering influence in Malaysia’s automotive industry.
As for the other Proton model, sales for the Proton Iriz jumped by 7% compared to December with 523 units sold while 372 of the Proton X70 were sold last month.
